Conversion Path Mapping

When product and analytics disagree about a funnel, the first job is not a redesign—it is proving whether every step actually fires for the users you care about.

We choose one path (signup, trial start, checkout, or first meaningful action), walk it on the devices your audience uses in Korea, and watch the event stream for silent misses, late fires, and identity breaks between web and app.

Deliverables include a corrected path definition, reproduction notes for each gap, and a release checklist your engineers can rerun after the next ship.