Journal

Funnel steps that never fired on the devices you ship to

Code on a laptop beside a cup of coffee

Product meetings escalate when a funnel shows a steep drop between two adjacent steps. Walk the path on the devices your users actually hold before you redesign onboarding. Watch the live stream. Note every silent miss.

Permission dialogs, offline retries, and client-only events that never reach the server invent cliffs. Identity resets between web and app make continuing users look like new entrants who abandoned mid-path.

Conversion Path Mapping is deliberately narrow: one path, deep device QA, a checklist you can rerun after every release so the lie does not return unnoticed.

Ask whether each step is client-fired, server-confirmed, or both. Ambiguity here is how false drop-off survives for months.

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